Salesforce has released new innovations in Consumer Goods Cloud to better manage promotion and retail execution for consumer goods brands.
Trade Promotion Management streamlines promotions planning, breaking down silos and creating a single source of truth to maximise trade spend effectiveness. With a new mobile offline retail execution app, field reps can complete store visit activities while offline from their mobile device.
Consumer goods companies spend on average up to 20% of their revenue on trade spend, equating to about $400 billion per year across the industry. However, two-thirds of promotions fail to break even and upwards of $100 billion is lost to inefficient in-store and trade execution.
Key Account and Promotion Planning in Consumer Goods Cloudallows account managers to maximise trade spend effectiveness by efficiently managing customer business plans and account budgets. Sales teams have stronger visibility to their account plans, allowing them to create and deploy the right promotion for their customers.
Trade Promotion Analytics enables leaders to easily measure trade spend effectiveness and maximise promotional ROI for more visibility into successful promotion tactics. This allows teams to replicate the highest performing promotions.
Funds and Claims Management provides account managers with clear visibility to trade budgets and accrued liabilities to verify available funding to support their trade plans and match claims with payment once the promotion has finished.
Unified Account View strengthens cross-functional alignment with a unified account view across media, merchandising and trade. This allows teams to layer trade activity with national marketing campaigns and in-store programs to drive higher ROI for the promotion.