Australian fashion brand, Spell has become one of the first local designers to launch its own rental offering in partnership with fashion rental B Corp, GlamCorner. The partnership enables customers to rent Spell garments and support the circular economy.
Customers can choose from a capsule collection of 48 Spell garments including highly sought after archived pieces from previous collections. The pieces are rented out for a short term, returned and cleaned.
The average Australian only wears 40% of their wardrobe and 6,000kg of clothes are dumped in landfill every 10 minutes in Australia, according to research from Clean Up Australia.
Spell co-founder, Elizabeth Abegg said what started as a mission to trace the supply chain and introduce more ecologically fibres has become a businesss-wide quest to operate with people and planet at the forefront.
“In a world where our resources are finite, we have long known that it is circular or bust. Spell is excited to play our part when it comes to moving towards a circular economy with our Sister to Sister rental platform, powered by GlamCorner,” she said.
“Inspired by our community, who have always led us with their passion to buy, swap and sell our pieces, we are now offering a new solution to accessing our collections whilst decreasing the size of your wardrobe and your environmental impact on the planet.”
GlamCorner co-founder and chief operating officer, Audrey Khaing Jones said it has always been the company’s mission to reshape the fashion industry towards a more circular economy and make rental the norm.
“Now, almost 10 years on we are working with Spell, one of Australia’s leading designers that are taking their impact and sustainability journey seriously. We’re proud to partner with a brand that is aligned with our vision to drive this generational change in fast fashion consumption and waste,” she said.
“Last year we worked with leading retailer David Jones and now we are working directly with leading Australian designers, this is a huge milestone for us. This partnership is setting an industry benchmark on the commitment that we should be making to sustainability.”