Australia’s leading third-party logistics company and e-commerce enabler, B dynamic Logistics, has created a new category of logistics with the launch of Australia’s first cross-sector 3PL service, designed to significantly simplify supply chains.
“Industry and retail have evolved significantly over the last five years to the point where traditional third-party logistics services are no longer able to deal with the complexities and requirements of the world’s new breed of retail and online businesses,” B dynamic Logistics CEO, Mal Siriwardhane said.
“Retailers now operate in an omnichannel environment with multiple moving parts, completely different product categories and competing operating and customer needs, all under one roof. Traditional third-party logistics services are not equipped to deal with these fast-emerging challenges in a world where stockists, wholesalers, stores and consumers demand fast personalised service for the lowest possible cost.
“Historically, different logistics service providers would be involved in the delivery of products to specific customer segments. While it worked in the past, this model is no longer viable because it is cumbersome, expensive and fraught with risk.
“Cross-sector 3PL brings these areas of expertise and capability together under one roof, within one dynamic system that is capable of operating thousands of transactions within a short period of time.”
B dynamic Logistics has dedicated the last few years on designing and building its cross-sector 3PL technology platform that is powerful and smart enough to run logistics for the world’s largest multi-national companies.
It includes features that not only provide full operational visibility on supply chain operations and location of every parcel at any given time, it is also capable of generating granular level data and insights to support better decision making, according to Siriwardhane.
“Traditionally, businesses have had to navigate the complexities of engaging multiple providers, managing various points of contact, reconciling disparate invoices, and integrating diverse systems. This fragmented approach not only leads to operational inefficiencies but also increases costs and hampers overall productivity,” he said.
B dynamic Logistics addresses these challenges by offering a comprehensive and integrated solution that spans the entire spectrum of supply chain needs. Unlike traditional providers, B dynamic Logistics specialises in coordinating logistics operations across diverse sectors, including B2C, B2B, and big and bulky.
“Through our state-of-the-art Advantage platform, we provide a unified, end-to-end logistics solution that integrates seamlessly with a business’ existing systems, transport providers, and online marketplaces,” Siriwardhane said.
“This empowers them with a single point of contact, a consolidated invoice and a unified contract agreement, thereby simplifying their supply chain management process and enhancing operational agility.
“Cross-sector 3PL will not only help businesses become more efficient, but it will also help Australia become more competitive and we are extremely excited about this.”