Australian small and medium businesses can now access the latest asset tracking technology thanks to a first-of-its-kind low-cost solution from Digital Matter.

The Barra Core tracker allows items to be tracked indoors and outdoors to monitor inventory and help prevent losses. 

Digital Matter CEO, Ken Everett said, “Whether it be keeping tabs on machines, tools, rental equipment or pallets, we want Australian SME owners to get more value out of the items that matter to them. Our new Barra range empowers businesses to be able to operate with the efficiency and accuracy of industry giants like Amazon, but at a fraction of the cost.”

The device costs less than $60 per tracker, is built to last more than 10 years on just two AA batteries, is waterproof and specifically designed to weather rugged conditions. 

“The device also allows for seamless tracking for stock that will be both inside and outside, which provides a great solution for businesses who store products on the road and in warehouses,” Everett added.

“When in urban areas, the Barra Core uses existing Wi-Fi access point information to determine its location and falls back to cell tower location data when no Wi-Fi networks are around. It’s the easiest DIY tracking solution on the market and can keep tabs on items from within five to 10 metres of its location, including when indoors.”

Beyond tracking, the Barra Core has tamper detection, can sense how many hours equipment has been running and can be switched to recovery mode in case of theft. It can also detect if an item has been dropped or manhandled during transit.

“We’ve already seen this technology embraced by larger companies, but we could see that there was a gap in the market for small and medium sized businesses who have products of value that they need to track,” Everett said.

“The Barra Core gives them that option but at a more economical price point and still enables them to manage their assets effectively.”

Digital Matter are pioneers in battery-powered asset tracking with more than three million devices designed and manufactured and sold in more than 130 countries around the world.

For a limited time, registered Australian businesses looking to track at least 20 assets can trial the Barra Core for free for three months.