In celebration of World Nutella Day, Ferrero welcomed the Italian Ambassador, His Excellency Paolo Crudele, and Italian Consul General in Sydney, Gianluca Rubagotti, to Ferrero’s Lithgow factory, where Nutella is made for Australians.

This year, World Nutella Day 2024 is a moment of celebration of the global 60-year anniversary since the first jar of Nutella was created in Italy. To mark the occasion, Nutella is releasing a limited-edition 60th anniversary jar honouring the remarkable global journey of the beloved brand.

“Italy and Australia’s relationship is deeply valued across the oceans. Ferrero is a standout example of a global organisation with Italian heritage and strong Australian connections. It’s a pleasure to mark the occasion here in the Australian home of Nutella,”Paolo Crudele, said.

“I am delighted to celebrate the enduring relationship between Italy and Australia through Ferrero. Nutella is a staple in Italian and Australian homes alike and is just one of the important similarities our cultures share,”Gianluca Rubagotti added.

In Australia, Nutella has been produced at the Ferrero Factory in Lithgow for over 45 years, since 1978. This factory was the first Ferrero production site to be established outside of Europe. 

Ferrero Australia Business Unit managing director, Massimo D’Ambrosio said, “As an Italian who calls Australia home, it is a pleasure to see that it is an iconic product here as much as in Italy. The growth and success of the Nutella brand in this market, to the point that it’s now enjoyed by one in four Australian households, is a testament to the quality product that has been popular around the world for 60 years.”

In recent years, Ferrero’s commitment to innovation has led to the development of new Nutella products, such as Nutella Biscuits and B-ready.

Ferrero’s factory produces Nutella for Australia, New Zealand and East Asia. Typically, around 13.5 million kilograms of Nutella is produced at Ferrero’s Lithgow factory each year. In 2024, this figure is set to grow by an additional 1,500kg.

Ferrero Australia Lithgow operations managing director, Daniel Quack said, “Lithgow has been the home of Australian-made Nutella for over four decades and we’re proud to be a significant employer in the region, with 100 staff responsible for producing Nutella. This year, we’re on track to achieve a record level of Nutella production, with more than 15,000 tonnes set to be produced here at our Lithgow factory.”