Hyperlocal refill delivery service, ReCo has expanded its services to select areas in metro Sydney to help Australians transform the way they consume daily products that rely on plastic.
Currently working with Lismore-based eco brand, SimplyClean, ReCo delivers two of SimplyClean’s top sellers – lemon myrtle laundry powder and dishwasher powder – in reusable glass jars. When finished, the jars are collected, refilled and delivered by Reco staff and their logistic partner across the city.
Every ReCo refill saves a plastic bottle from entering the world, while helping to reduce carbon emissions that would be produced in the process of transportation and recycling.
Over the last 12 months, ReCo co-founders, Danling Xiao and Anett Petrovics, have been trialing, testing and validating the service, which has generated over 250 customers with 75% of them being return customers.
“The linear economy system is what needs to be changed to tackle the waste crisis and climate emergency. Only 9% of all plastic waste ever produced has been recycled. Almost half of the world’s greenhouse gases come from the making, transporting, and consuming of products,” Danling explained.
“Adopting a refill model is a no-brainer, but the challenge is how do we make the transition as easy as possible for the supply chain, including the consumers. That’s why ReCo exists – to disrupt, without too much disruption.”
Anett joined Danling in developing ReCo after being made redundant during the pandemic. “The pandemic created a lot of uncertainty and made us reflect on the way we live, work and consume. It was a stark reminder to have clarity about the purpose we work for, and to create a better future for the younger generations,” she said.
“Instant scalability and the total addressable market often determine whether a business idea is worth investing in. But we know if we want to build a truly sustainable future, we need to think outside the conventional linear system. We’re proud to have bootstrapped our way to make part of our vision come true. Now our mission is to scale up our circular model while staying true to our principles.”
ReCo plans to expand its product range, brand partners and delivery areas over the next 12 months. To express interest in ReCo’s service, contact the team at email@example.com.