Lush is incentivising customers to responsibly recycle plastic cosmetics packaging by offering $1 towards the shopping for every piece recycled in a Lush store. Lush recycles plastics through its extensive recycling program.
Available until 31 July 2024, the offering is an extension of Lush’s year-round closed-loop packaging incentive, ‘Bring it Back’ which usually only extends to Lush packaging. Customers can redeem the money earned by purchasing any naked product sold in Lush stores, and are encouraged to replace the empty item with a naked alternative.
As the original inventors of packaging-free (naked) products including the Shampoo Bar and Bath Bomb, Lush is committed to inventing revolutionary cosmetics that do not cost the planet. In doing so, over the last 20 years, Lush naked products have saved over 13,800 tonnes of plastic from being produced. Lush sales of shampoo bars alone have saved 180 million plastic bottles. Today, 50% of Lush’s core range is naked.
Lush co-founder and managing director, Mark Constantine said, “In Lush, we work in an industry where the packaging costs the customer more than the product. Now, the customer needs to worry about how to recycle something they didn’t want to buy in the first place. This seems like a raw deal to us. If we can cut out all the plastic packaging, we can give our customers better value for money.”