Further evidence has been released showing there are a growing number of customers who are turning to online retail services because it’s the more convenient option for them.

Real-time restaurant reservation and review website Dimmi has recorded its three millionth customer in just three years signifying that Australians have finally embraced online restaurants bookings.

Dimmi founder and CEO Stevan Premutico believes the seating of their three millionth diner is a huge milestone, not only for Dimmi, but for Australian diners and the hospitality industry as a whole.

“Three years ago there was no easy way for Australian to locate somewhere great to eat and book it online this is why we started Dimmi.com.au. We wanted to create a true one stop shop to make it easier than ever before for Australian’s to search, discover and book restaurants in real-time and then go on to share their experience. Now, three million diners later, we now seat a new diner every 15 seconds across the country,” he said.

“Making it easier for Australians to search, discover and book over 2,500 restaurants online, means we are doing our bit to get Australians eating out more often and this is a huge plus at a time when the industry is hurting. A missed booking can be the difference between making a profit and losing money.”

A majority of the three million diners have booked outside of traditional restaurant operating hours; meaning that without Dimmi, restaurants would typically have missed the booking. Restaurants across Australia are now starting to realise the importance of being plugged into the digital world with one in three restaurants now part of the Dimmi booking and marketing network.