eBay has created a list of the 100 gifts Australians want most this Christmas, based on the most searched for and purchased items on the site.
The list reveals that personalisation is a big trend this year, virtual reality is gaining traction and in the kitchen it’s all about wellness.
Here are some of the trending products.
Kids
According to eBay trend watcher, Meg English, children will be turning away from their screens this year with parents purchasing products driven by a sense of nostalgia.
“For the first time in years we are seeing toys that don’t rely on a screen trending in greater numbers for Christmas,” she said. “There is a real sense of nostalgia among the hot products—the old favourites are back, rebooted with more functionality than ever before.”
“The Pokemon craze has kept the nostalgic fires burning and we’ll see a lot of parents buying up big in this space, looking to recreate the magic for their little ones that they felt the first time this trend came around.”
Trending in kids:
- Hatchimals
- Furrreal Friends Unicorn
- Pokemon Go plush
- Chewbacca Snowdrift
- Rova Kids Ride on Pony
Personalisation
We’re seeing personalisation everywhere this Christmas—think the Myer Giftorium where you can customise a Nutella jar or a leather wallet—and eBay is no exception.
“Personalisation in the form of monogramming, photo transfers and 3D printing is being offered on everything from wallets to surfboards this Christmas on a scale that just didn’t exist last year,” said English.
Trending in customisation:
- Personalised wine labels
- Design your own skateboard
- Initial jewellery box
- Personalised leather wallet
- Engraved wine glasses
Tech
If eBay searches and purchases are anything to go by, virtual reality is being embraced by consumers.
“VR is here and Aussies are ready for it,” explained English. “This trend isn’t just for gamers—we are seeing thousands of people buying entry level headsets every month just for a chance to experience something new and exciting.
Game consoles and Apple products also proved popular.
Trending in tech:
- PS4 Pro 1TB Console
- SONY PS4 Play Station 4 Slim 1TB Console
- Galaxy S7
- Apple iPhone 7
- Apple Watch Sport: $449
Home
The home category features an eclectic mix of products, including everything from kitchen items to a bean bag.
Trending in home:
- KitchenAid mixer
- ghd hair straightener
- Aura by Tracie Ellis Crosses Side Plate
- Big indoor/outdoor beanbag
- Sodastream
Health and wellness
Popular sports brands will be big sellers in wellness this Christmas, along with products that help consumers create a healthy kitchen. “My kitchen definitely rules this Christmas,” said English.
“Getting active is a key gifting trend again—but it’s a little softer this year with a focus on yoga, stretching and low-impact activities.”
Trending in wellness:
- Nike shoes
- S’well waterbottle
- Reebok shoes
- Beurer bluetooth body fat scale
- Garmin smartwatch
To see the full list of eBay’s top 100 products, click here.
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